Prepared for Ms Paulina and the MIS leadership team Montessori International School of Vietnam · 24 October 2026
Phased digital plan · Search, Maps, AI and website
What MIS needs first, what can wait, and how each step builds on the last
You asked us to separate the essential from the optional, show the work in stages, and price every part, so you can build over time rather than commit to everything at once. This is that plan, built on our own research into how parents find MIS today.
Essential first step
45M VND
One-off, about 6 weeks
Google Maps fixed for every campus, your key pages published in Vietnamese as well as English, and online tour enquiries counted by source
Recommended monthly support
35M VND
a month, from January 2027
Through the enrolment season. Rolling monthly, 30 days' notice. A lighter plan starts at 12M VND.
New multilingual website, from
225M VND
When you are ready
A later stage, decided with real enquiry numbers in hand
What you commit to now
Stage 1 only
Everything after it is your choice
Monthly support is rolling, with 30 days' notice; the website is decided in March. All prices exclude 10% VAT.
Schools and organisations we have worked with
Your questions, answered
You asked four questions. Here are the short answers.
Each answer links to the detail: scope, deliverables, objectives, expected results, timeline and cost for every stage.
Essential work
Fix Google Maps, publish your key pages in Vietnamese, and start counting tour enquiries
These decide whether a family searching nearby finds MIS, understands it and books a tour. Today Google Maps shows your Binh An campus as permanently closed. All of this works on your current website, so nothing needs rebuilding first.
Four stages, with a decision point between each one
Be found and measured (Stage 1), grow tour enquiries through the enrolment season (Stage 2), a new multilingual website in your 20th anniversary year if the numbers justify it (Stage 3), then the full programme (Stage 4).
Three monthly levels, from keeping things healthy to actively growing enquiries
Local Care keeps your campus listings, tracking and reports in shape. Admissions Growth adds parent content and AI visibility. The full programme adds more content and trusted mentions on parent and education sites.
If you only read one line: start with Stage 1. In about six weeks it tackles the issues most likely to be costing MIS tour enquiries today, and it gives you real numbers to decide everything after it.
Where MIS stands today
MIS has the story parents are looking for. Online, much of it is hidden.
We looked at MIS the way a family does: on Google Maps, on Google in English and Vietnamese, and by asking ChatGPT, Gemini and Perplexity. Nearly twenty years as Vietnam's first Montessori school, campuses in Thao Dien and Binh An, and AMS Verified School status are real strengths. Families cannot easily see them. All findings were checked on 24 October 2026.
Binh An campus on Google Maps
"Permanently closed"
What a family sees today when they find the campus
Google reviews, Thao Dien and Binh An
0
River House, listed separately, has 3. Nearby schools show dozens, up to 416
Vietnamese searches MIS ranks for
0
Ahrefs finds none, against about 4,500 Vietnamese school searches a month
Visits a month from search in Vietnam
48
Ahrefs estimate. Your real figure is measured in Stage 1
Google Maps, 24 October 2026: Thao Dien with no reviews, Binh An marked "Permanently closed", and River House under a different name, unclaimed, with no phone number, hours or website.
Fix first
Maps is turning families away
Binh An shows as permanently closed. River House is listed under a different name and has not been claimed, so anyone can suggest changes to it. Thao Dien has no reviews. For a family searching "Montessori near me", this is the first impression, before they ever reach your website.
Fix first
No reviews on Thao Dien or Binh An
Your three Google reviews all sit on the separate River House listing. Nearby schools in the same results carry dozens, for example ME School Thao Dien with 51 and Sunflower Montessori with 34. AI assistants notice too: they describe MIS warmly, then add that "public evidence is limited" and that a rating is "based on only two reviews".
Fix first
No way to count tour enquiries
The only analytics on the site are tags Google switched off in July 2023. The current version, GA4, is on none of your 103 pages, and no form sends an "enquiry made" signal. Your form asks families how they found you, but nothing measures which searches, listings or ads lead to a tour booking.
Fix first
A blank first screen on phones
On a phone, the top of your home page stays blank until the visitor touches the screen (Google's Lighthouse test showed the same), and the phone menu has no "Book a tour" button. The tour form asks 11 questions, there is no tap-to-call, Zalo or WhatsApp button, and no privacy policy, although the form asks for a child's date of birth.
Fix
English only while Binh An teaches in Vietnamese
Across the searches we measured, Vietnamese outnumbers English about 12 to 1. The Vietnamese flag on your site is an automatic translation in the visitor's browser, which Google cannot see, and none of your key pages exist in Vietnamese. On six Vietnamese searches we tested, MIS was outside the top 20 every time.
Fix
Programmes parents cannot find
Your Elementary classes for 6 to 12 year olds have no page, and there is no page for fees guidance, FAQs or careers. The infant and nursery programmes are hard to find too: asked for the best nursery for an 18-month-old in District 2, none of the three AI assistants named MIS.
Fix
Mixed and dated signals
"Upcoming events" from August 2024, a last article in February 2025, "over thirteen years" on one page and "over seventeen" on another, five ways of describing your AMS status, addresses still in Thu Duc City (merged in July 2025), and phone numbers that differ from your email signature. Each makes Google and AI assistants less sure of the facts.
Strength
AI already trusts MIS on Montessori
Ask ChatGPT, Gemini or Perplexity for the best Montessori school in Ho Chi Minh City and MIS is named in every answer, first in 9 of 12. "The oldest and most established authentic Montessori school in Vietnam," says Gemini. The task is to carry that trust to the questions most parents actually ask.
Pages with a written summary for Google (meta description)
2
Page titles that mention a location, such as Thao Dien
12
Key pages (home, admissions, programmes, campuses) in Vietnamese
0
Pages under 300 words
About 7 in 10
Images without a text description
425 of 771
New articles in the last 12 months
0
Crawl of montessori.edu.vn and its sitemaps, 24 October 2026.
In plain terms: MIS does not need a reputation built from scratch. It needs the one it already has to be visible, consistent and easy to act on, starting with the places families look first. That is exactly what Stage 1 does.
How parents search and ask
Most families search in Vietnamese, and most ask about preschools, not Montessori
Two pieces of research sit behind this plan: how many searches families make each month (from Google's own Keyword Planner), and what AI assistants answer when parents ask them for a school (12 real parent questions, in English and Vietnamese, on ChatGPT, Gemini and Perplexity).
Searches a month in Vietnam, by what parents look for
VietnameseEnglish
Montessori schoolse.g. trường mầm non montessori, montessori saigon
1,240
140
Preschools by areae.g. trường mầm non thủ đức, kindergarten thao dien
2,910
90
International and primary schoolse.g. trường quốc tế quận 2
320
50
Parent questionse.g. montessori là gì, what is Montessori
3,140
370
About 7,610 Vietnamese searches a month, 4,470 of them for schoolsAbout 650 English searches a monthGoogle Keyword Planner, Vietnam, October 2026
Google under-reports English searches by expat families, so treat the English figures as a floor: international families remain central to MIS, and English stays essential. But Vietnamese is where most of the search demand is, and MIS has no key pages in Vietnamese for it to find. "Montessori là gì" alone is searched about 1,000 times a month, and MIS has no page that answers it.
Ask about Montessori, and MIS is the answer
12 of 12Montessori answers name MIS
9 of 12name MIS first
For "best Montessori school in Ho Chi Minh City", in English or Vietnamese, every engine names MIS, usually first.
Ask about preschools, and MIS mostly is not
6 of 18preschool, nursery and fee answers name MIS
0name MIS first
For questions like "which international preschool in Thao Dien for a 3 year old?", MIS is missing from two answers in three.
What a parent asked (shortened)
ChatGPT
Gemini
Perplexity
First schools named
Montessori questions
What is the best Montessori school in Ho Chi Minh City?
1st
1st
1st
MIS, Sakura Montessori, Tiny Flower
Trường mầm non Montessori nào tốt ở TP.HCM?
1st
2nd
1st
MIS, IMA, Sakura Montessori
Có nên cho con học Montessori? Trường nào đúng chuẩn quốc tế?
1st
1st
3rd
MIS, IMA, Sakura Montessori
Bilingual family looking for a Montessori school in Thu Duc City
4th
1st
1st
Sakura Montessori, WonderKids, VAS
Preschool, nursery and fee questions
Which international preschools in Thao Dien for a 3 year old?
4th
6th
Not named
SmartKids, Kinder Academy, La Petite Ecole
Best nurseries or daycares for an 18-month-old in District 2?
Not named
Not named
Not named
La Petite Ecole, IMA, Noah's Club
Moving to Thao Dien with a 4 year old: which kindergartens to tour?
Not named
7th
Not named
SmartKids, EtonHouse E-Maison, EIS
Nên chọn trường mầm non quốc tế nào ở Thảo Điền?
8th
Not named
Not named
BIS, ISHCMC, EIS
Trường mầm non song ngữ nào tốt ở Thủ Đức cho bé 3 tuổi?
4th
Not named
Not named
ME School, Kindy Town, Anne Hill
Học phí trường mầm non quốc tế ở quận 2, trường nào đáng tiền nhất?
3rd
Not named
Not named
SmartKids, EtonHouse E-Maison, MIS
One run per engine per question on 24 October 2026, with web search on. AI answers vary from run to run, which is why the monthly programmes track the same questions every month. AI answers disagree on ages because your website stops at 6 while MIS teaches up to 12, and they guess at fees.
What this means: the fastest gains are in Vietnamese and in the everyday preschool questions, not in "Montessori" searches, which MIS already wins. That is why Stage 1 publishes your key pages in Vietnamese and fixes the facts, and why the monthly support writes parent guides in both languages.
The phased plan
Four stages, each one earning the next
Every stage has its own goal, cost and decision point. Nothing after Stage 1 is committed in advance: you move on when the numbers say it is worth it, and you can pause between stages.
Stage 1Essential
Be found and measured
Google Maps fixed for every campus, your key pages in English and, for the first time, Vietnamese, the facts made consistent, and online tour enquiries counted.
45M VNDone-off · about 6 weeks
Decision point: handover at the school in early January, with your first baseline numbers
Stage 2Recommended
Grow tour enquiries
Monthly work through the enrolment season: parent guides in both languages, Maps upkeep, AI visibility and a monthly report.
35M VND a monthAdmissions Growth · or Local Care from 12M VND
Decision points: reviews in March and June 2027
Stage 3When ready
A new multilingual website
Built around how families choose a school, in English and Vietnamese, with tour booking and a CMS your team runs.
from 225M VNDone-off · 14 to 16 weeks
Decision point: March. Live in your 20th anniversary year, ready for 2027-28
Stage 4Optional
Lead the conversation
The full SEO and AI programme on the new website: more content and trusted mentions, aiming for MIS to be named first when parents ask.
from 75M VND a monthor stay on Admissions Growth
Decision points: quarterly reviews
Nov 26
Dec
Jan 27
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Stage 1 · EssentialBe found and measured
6 weeks
Stage 2 · Grow enquiriesThrough the enrolment season
Dates are planned, not fixed, and assume Stage 1 is signed by mid-November. In March we recommend going ahead with the website if enquiries from search are rising and the current site is what holds families back. If not, it moves to a later decision point and nothing else changes.
Stage 1 · Essential work
Be found, be understood, and know which search brought each family
The work that brings in tour enquiries fastest, done on your current website so nothing has to be rebuilt first. It fixes what families see on Google Maps, gives Vietnamese families pages they can read, makes the facts about MIS consistent everywhere, and counts online enquiries from day one.
Investment45M VND one-off
TimelineAbout 6 weeks
AgreementFixed price project
Ends withA handover at MIS
1
Google Maps, every campus
Most families start nearby: "Montessori near me", "trường mầm non Thảo Điền". Your listings are often the first thing they see, before the website.
Binh An's "Permanently closed" label: we file the correction with Google and follow it through. Google makes the final decision; if it has not been lifted by handover, we keep working on it at no extra cost
Thao Dien and Binh An set up properly: ownership checked, the right categories, programmes and ages, hours, and descriptions in English and Vietnamese. River House too, at no extra cost, if it is part of MIS: it is listed under another name and not yet claimed
A tour booking link on each listing, tagged so every visit and enquiry from Maps is counted
Programmes, ages and services listed in full, plus a photo plan for your team
A simple review request kit for all your families: a QR card and a short message in both languages
Objective: every campus open, complete, accurate and easy to choose on Google Maps.
2
Your key pages, in Vietnamese as well as English
When a parent clicks through, the page has to answer their questions in their language and make the next step obvious. Today there is no Vietnamese version.
Up to 6 key pages improved in English and published in Vietnamese for the first time (12 page versions), written natively, not machine translated
For example home, admissions, booking a tour, a campus page and a programme page. A first Elementary page for 6 to 12 year olds can be one of the six
Page titles and summaries rewritten for how parents really search, in both languages
School and campus details set out so Google and AI assistants read them correctly, with a clear path from every page to booking a tour
The blank first screen on phones replaced with a clear welcome that names MIS, its campuses and ages
Objective: Vietnamese families can find and read MIS, and more of the parents who find it go on to enquire.
3
Tour enquiry tracking, and easier ways to enquire
Today it is hard to say which search, listing or post produced last month's tours, so it is hard to know which marketing is working.
Google Analytics (GA4) and Search Console set up correctly, owned by MIS, with the switched-off tags removed
Online enquiry actions counted: tour forms, and taps on call, Zalo and WhatsApp, up to 5 actions, fed into your Google Ads account if you have one
A shorter tour form (about 6 questions instead of 11) with a proper thank-you page
A "Book a tour" button in the phone menu, and tap-to-call and Zalo or WhatsApp buttons, so families can enquire the way they prefer
A one-page monthly dashboard: enquiries by source, by campus and by language
A plain-English privacy policy draft for MIS to check with its own advisers and approve (it is not legal advice), because the form collects children's details
Objective: from now on, you can see how many online tour enquiries come from search and Maps each month.
4
Consistent facts, a baseline and a 90-day plan
So Google and AI assistants repeat the right facts, and so you can judge us on numbers rather than promises.
One set of facts about MIS (founding year, ages, AMS status, campus names and phone numbers) made consistent on your website and on up to 5 of the directories and parent sites AI assistants quote, where a free profile exists
Your starting point recorded: the 12 parent questions on ChatGPT, Gemini, Perplexity and Google, Maps views and actions, search impressions and enquiries
A prioritised 90-day plan for what comes next, whoever does it
A handover meeting at the school with your team
Objective: the facts right everywhere, a measured starting point, and a plan you own.
How the six weeks run
Weeks 1 to 2
Access, audit and baseline
Kick-off at the school, access to your website, listings and analytics, the visibility snapshot, and tracking switched on first so we measure from day one.
Weeks 3 to 4
Maps and pages
Every campus listing completed, the facts corrected on your site and the main directories, and the key pages written in English and Vietnamese, sent to you for approval.
Weeks 5 to 6
Publish, check, hand over
Approved pages published, tracking tested end to end, dashboard live before your Christmas break. The handover meeting follows when school returns in January, with your baseline and the 90-day plan.
Expected results: by handover, every campus listing complete and correct on Google Maps (Binh An's label subject to Google's decision), your key pages live in both languages, the facts consistent, and online tour enquiries counted. Within 60 to 90 days we expect more calls, direction requests and website visits from your listings, your first Vietnamese search rankings, and more reviews as families use the kit. Measured and reported, not guaranteed: Google decides rankings, and we report honestly on what moved.
Ongoing support
Three monthly levels, so the work keeps paying after Stage 1
Search rewards steady work: listings kept fresh, new reviews, new parent content, problems caught early. After Stage 1 you choose how much of that you want us to do. Every level is rolling monthly with 30 days' notice, and you can move up or down at any review.
Keep it healthy
Local Care
For schools that want the essentials kept in shape
12M VND a month
Google Maps, every campus
2 posts a month per campus (up to 3 campuses), reply drafts for new reviews, details and photos kept current.
Tracking and reporting
Tracking checked every month, the enquiry dashboard updated, and a short written report.
Small fixes
Up to 3 hours a month of small changes to your current website pages.
Review
A 45-minute review call every quarter.
What to expect
Listings that stay complete and current, new reviews coming in, and enquiries measured every month. Growth is slower than on Admissions Growth.
Recommended
Admissions Growth
For the enrolment season: actively growing tour enquiries
35M VND a month
Everything in Local Care, plus
The full Local Care service for every campus.
Parent content
4 parent guides a month, each written in English and Vietnamese: the questions families ask before they visit.
Pages and technical health
Up to 4 existing pages improved each month, and technical checks across the site.
AI visibility
Up to 10 parent questions tracked monthly on ChatGPT, Gemini, Perplexity and Google's AI answers.
Directories
Profiles on the school directories and parent sites AI assistants quote, up to 5 a month where a free profile exists.
Review
A monthly report and a 45-minute call.
What to expect
The targets in section 09: more Vietnamese searches, more AI answers naming MIS, more tour enquiries.
Full programme
SEO and AI Visibility
Best on the new website, to lead the category
from 75M VND a month
Everything in Admissions Growth, plus
The full Growth service.
More content
8 parent guides a month in both languages, plus campus and programme pages.
Trusted mentions
Features and mentions on parent, expat and education sites, and partnerships that earn links.
AI visibility
Up to 20 parent questions tracked, with how often MIS is named compared with nearby schools.
Conversion
Improvements to the tour booking journey, tested and measured.
Review
Monthly call and a quarterly strategy session with leadership.
What to expect
The fastest growth of the three, best paired with the new website.
Our recommendation: Admissions Growth from January to June 2027, because that is when families research and book tours for the new school year. In June we review the numbers together and decide: stay, step down to Local Care over the summer, or move to the full programme with a new website.
Your current WordPress site also needs regular updates, backups and security checks. If your current provider does not cover this, we can add website care to any level, from 6,500,000 VND a month.
Optional work
Helpful, but not needed to start
Each of these adds something real. None of them is essential before Stage 1 is done, and some work much better after it, because they send families to pages and listings that are ready for them.
One-off
LinkedIn for MIS
12M VNDone-off
Your school page rebuilt with every campus, programmes and a careers section, up to 3 leadership profiles improved, and a 3-month plan of post ideas. LinkedIn is also where experienced Montessori teachers look at a school before they apply.
Best time: January, alongside Stage 2, or before your next teacher recruitment round. Measured by followers, visits to your site and teacher enquiries.
Monthly
Social content
from 15M VNDa month
Up to 8 posts a month across Facebook and Instagram, with captions in English and Vietnamese, designed from your own photos and videos. Your team approves each post from a link, and we schedule it. Your team keeps replying to parents' comments and messages.
Best time: after Stage 1, so every post points to pages that turn interest into a tour. Measured by reach and clicks through to booking a tour.
Seasonal
Google Ads for tour bookings
10M VNDset-up, then from 8M VND a month
Search ads for the moments families are deciding, such as "Montessori Thao Dien" or "trường mầm non quốc tế Thủ Đức", sent to a tour booking page and measured by cost per enquiry, not clicks. If MIS already has a Google Ads account, we build on it. Ad budget is paid directly to Google; we suggest from 10M VND a month in season.
Best time: January to April, once Stage 1 tracking is live, so enquiries from ads are counted.
One-off
Current website fixes
from 15M VNDone-off
The rest of the clean-up on your current website: page speed (the theme loads 57 style sheets on the home page), page summaries and image descriptions beyond the 6 key pages, insecure images, an empty online shop page, and out-of-date calendars and PDFs.
Best time: straight after Stage 1, if the new website is more than six months away. If it is sooner, we put this budget into the new site instead.
Through our trusted partner
Photography and video
Quotedby the partner
Strong photos of real classrooms and campuses make every listing, page and post work harder. We do not do shoots ourselves: our trusted partner does, and we brief them on exactly what the listings and pages need. The partner quotes you directly.
Best time: before Stage 1 photos go up, or ahead of the new website.
Stage 3 · The new website
A multilingual website built around how families choose a school
Your website is the open day before the open day. 2027 is MIS's 20th anniversary year, and 120 years since the first Montessori classroom opened in Rome. If the March review says go, we would launch a new website that year, ready for the 2027-28 school year: one that does justice to Vietnam's first Montessori school, for Vietnamese and international families alike, with every programme from Nido to Elementary.
Admissions first
Pages organised around the decisions parents make: which programme, which campus, what a day looks like, what it costs, and how to visit. Tour booking on every page.
English and Vietnamese, done properly
Written natively in both languages, not machine translated, with search set up for each. Further languages can be added later.
A CMS your team runs
News, events, term dates, galleries and vacancies, edited without a developer. Two training sessions and written guides included.
Rankings carried across
Every old address mapped to its new page, so the search history MIS has built since 2007 is carried across.
Fast, accessible and safe
Quick on a phone at the school gate, built to accessibility guidelines, and forms that handle family data with care.
Ready for AI search
Built so ChatGPT, Gemini and Google's AI can read and quote it, with everything from Stage 1 and 2 carried into it.
Step
What happens
Planned time
Discover
Workshops with leadership, admissions and marketing, parent journeys mapped, the page plan agreed
2 weeks
Design
The look and feel, key page designs, 3 rounds of revisions per design set
4 weeks
Build
Pages, CMS, both languages, tour booking, tracking, redirects from the old site
6 to 8 weeks
Launch and train
Testing on phones and browsers, launch, CMS training for your team
2 weeks
Stage 3 · One-off project
New multilingual website
from 225M VND
14 to 16 weeks from kick-off to launch, planned
Includes
Discovery, design, build, English and Vietnamese, CMS and training, redirects, speed and accessibility, analytics and enquiry tracking carried over from Stage 1. The from-price is confirmed as a fixed price in writing before you sign, and discovery settles the page plan within it. Measured by enquiries from the website and Vietnamese search visibility.
From launch · Monthly
Hosting and care
from 6.5M VND a month
Fast, secure hosting and a team that stays
Includes
Hosting, security and software updates, daily backups, uptime monitoring, a monthly health report, and up to 2 hours of content help a month.
Expected results and how we measure them
Numbers you can check yourself, every month
Every target below is measured in tools MIS owns (Google Analytics, Search Console and your Google Business Profiles) or by re-asking the same parent questions each month. Targets assume the recommended path: Stage 1, then Admissions Growth from January (and, for December 2027, continuing after June). They are what we work towards and report against, not guarantees.
What we measure
Today, 24 Oct 2026
After Stage 1, Dec 2026
Target, Jun 2027
Target, Dec 2027
Tour enquiries, counted by sourceonline enquiries a month from search and Maps
Not measured: analytics stopped in July 2023
Online enquiries counted
+25% vs January 2027
+50% vs January 2027
Thao Dien and Binh An listings correct
1 of 2
2 of 2, Binh An subject to Google
2 of 2, posting monthly
2 of 2
Google reviews, Thao Dien and Binh Andepends on families being asked; we make it easy
0
Review kit in use
15+
30+
Vietnamese searches MIS appears forin Google's top 20
0
First Vietnamese pages live
30+
80+
Search impressions in Vietnamfrom Search Console
Baseline set in Stage 1
Baseline recorded
+50%
+100%
Preschool questions where AI names MISthe same 6 questions on 3 engines
6 of 18 answers
Facts corrected at source
9 of 18
12 of 18
Montessori questions where AI names MIS
12 of 12
12 of 12
Keep 12 of 12
Keep 12 of 12
A dashboard you can open any day
Enquiries by source, by campus and by language, Maps calls and directions, and search visits, on one page.
A monthly report in plain English
What we did, what moved, what did not, and what we will do next month. No jargon, no vanity charts.
A review that can change the plan
A call every month on Admissions Growth, and every quarter on Local Care. If something is not working, we change it.
Why we are confident in these targets: MIS starts from almost no Vietnamese presence and very few reviews, so the first gains come quickly once the basics are right. For a boutique international school in Ho Chi Minh City, five months of the same kind of work grew search impressions in Vietnam by 245%. Our targets here are deliberately more cautious.
Our work with schools
Schools are one of our core sectors, here in Ho Chi Minh City
In your first email you asked for relevant experience with schools. We build the platforms schools run on, and we grow the enquiries that fill them, for international schools in Vietnam and education organisations abroad. Three examples in brief.
Search impressions in Vietnam
58,499Before
202,303After 5 months
Boutique international school · Ho Chi Minh City
Found by the Vietnamese parents actually searching
An international school that ranked abroad but was hard to find locally. We wrote native Vietnamese content for local parents, fixed the technical foundations and set up clear monthly reporting.
+245%search impressions in Vietnam in five months
+199%global impressions, to 1.4 million
3problems solved together: local visibility, content and reporting
BVIS · Nord Anglia Education · HCMC
A bespoke reading platform teachers use every day
A custom reading assessment platform for a school in the Nord Anglia Education network, designed with BVIS teachers, IT staff and Nord Anglia. We still host and support it today.
AIP Foundation · Education nonprofit · 36 countries
Ten years of content, moved without losing a thing
A road safety education charity with a ten-year-old website. We rebuilt it on a modern CMS, migrated a decade of programme content, kept its search history and built online donations.
36countries served by the programmes
10years of content migrated, old addresses redirected
"Saigon Digital helped BVIS HCMC develop a fully bespoke educational reading platform tailored to assessing children's reading comprehension in Vietnamese. From the very beginning, their team took the time to understand our goals, our curriculum, and the needs of our students. The final platform is intuitive, reliable, and genuinely supports our teachers in tracking student progress more effectively. We're incredibly impressed with the quality of their work and their commitment throughout the project."
Darragh Shanahan, Primary Deputy Headteacher, BVIS, Nord Anglia Education
Local, and minutes away
Our office is in Thu Thiem, a few minutes from each of your campuses. We can meet at the school, see a morning in a classroom, and understand MIS properly.
Native in both languages
Our team writes in Vietnamese and English natively. That matters: Vietnamese parents search in Vietnamese, and translated pages rarely rank.
Ongoing school partners
We run search and AI visibility programmes for international schools in Ho Chi Minh City today, including The ABCIS, and we host and support BVIS's platform.
Technical first
We build platforms as well as rank them, so when a problem is technical, it gets fixed rather than worked around.
Senior people, one team
The people who plan your work are the people who do it, with a named lead, introduced at kick-off, and a monthly report in plain English.
Straight advice
If something is not worth your budget, we will say so. That is why this plan keeps what is essential apart from what can wait, as you asked.
25+years combined experience
$25M+platform and revenue impact
90%of clients continue beyond their first project
15+countries
Investment and agreements
Every price on one page, and three ways to start
All prices are in VND and exclude 10% VAT. One-off work is a fixed price project; monthly work is a rolling agreement you can stop with 30 days' notice. Prices marked "from" are confirmed at a fixed figure in writing before any work starts.
Work
When
Price, excluding VAT
Essential
Stage 1: Be found and measuredMaps for every campus, 6 key pages in English and Vietnamese, consistent facts, tour enquiry tracking, baseline
About 6 weeks
45,000,000 one-off
Ongoing support (choose one level)
Local CareMaps upkeep, tracking, reporting, small fixes
Monthly
12,000,000 a month
Admissions Growth · recommendedLocal Care plus parent content, AI visibility, directories
Monthly
35,000,000 a month
SEO and AI VisibilityThe full programme, best on the new website
Monthly
from 75,000,000 a month
Optional
LinkedIn for MIS
One-off
12,000,000
Social contentUp to 8 posts a month, both languages
Monthly
from 15,000,000 a month
Google Ads for tour bookingsAd budget paid directly to Google
Set-up, then monthly
10,000,000, then from 8,000,000 a month
Current website fixes
One-off
from 15,000,000
Photography and videoThrough our trusted partner
One-off
Quoted by the partner
Stage 3: new website
New multilingual website
14 to 16 weeks
from 225,000,000
Hosting and care
Monthly, from launch
from 6,500,000 a month
Three ways to start, costed to the June 2027 review
Path A · Start small
The essentials, kept healthy
Stage 1, fixed price45,000,000
Local Care, monthly, Jan to Jun (6 × 12M)72,000,000
117,000,000 VNDabout 14.6M VND a month over 8 months
Right if budget is tight this year: you are found, measured and kept in shape, and you decide on growth with real numbers in June.
Path B · Recommended
Grow through the enrolment season
Stage 1, fixed price45,000,000
Admissions Growth, monthly, Jan to Jun (6 × 35M)210,000,000
255,000,000 VNDa lighter monthly level than the 75M VND programme in our first email
Our recommendation: the foundations, then active work while families research and book tours for August 2027.
Path C · Faster
Recommended, plus the extras that suit the season
Path B255,000,000
LinkedIn for MIS12,000,000
Google Ads, set-up and Jan to Apr (4 × 8M)42,000,000
309,000,000 VNDplus ad budget paid to Google, from about 40M VND over the four months
For a faster start in January, with paid search catching families while search and Maps results build.
Each path combines separate agreements, shown together only to help you budget: Stage 1 is a fixed price project, and monthly support is a rolling retainer you can stop with 30 days' notice. All figures exclude 10% VAT; with VAT, Stage 1 is 49,500,000 VND and Admissions Growth 38,500,000 VND a month.
How the agreements work
Agreement 1 · Fixed price project
Stage 1: Be found and measured
45M VND
Payment
50% on signing, 50% at the handover meeting, or 8 weeks after kick-off if the handover is waiting on items from MIS, whichever comes first. The second payment is not held on Google's decision about the Binh An label.
Scope limits
Up to 3 campus listings; up to 6 pages in English and Vietnamese (12 page versions); up to 5 directory profiles; up to 5 tracked enquiry actions; 1 dashboard; a 12-question baseline; 1 handover meeting.
Approvals
Feedback within 5 working days. Copy counts as approved after 10 working days without feedback (except the privacy policy and statements of fact, which MIS approves in writing), and the timeline moves by any delay.
Access
Admin access to the website, the campus listings, Analytics and Search Console in week 1. If your web provider controls the site, we work with them, and any fee they charge is between MIS and them. Vietnamese pages use a free language plugin; if a paid licence is needed, we tell you first. We flag anything the current site cannot do, with options.
Agreement 2 · Monthly retainer
Ongoing support
from 12M VND a month, by level
Payment
Monthly in advance: invoiced in the third week of the month before, payable by the 1st. A first month that starts mid-month is charged pro rata.
Term
Rolling monthly, 30 days' notice, no lock-in. We recommend at least 6 months, because search results build over time. Move between levels at any monthly review.
Capacity
Each level's posts, guides, pages and hours are monthly; unused capacity does not roll over.
Results
Measured and reported every month, not guaranteed.
Agreements 3 to 6 · As you add them
Optional work and the new website
Priced per item
Optional work
Each item is its own agreement. One-offs (LinkedIn, website fixes, Ads set-up) are fixed price projects: 50% to start, 50% on completion. Monthly items (social content, Ads management) are retainers on the Agreement 2 terms. Ad budget is paid by MIS directly to Google, from an account MIS owns.
Website
A fixed price project: the from-price is confirmed in writing before you sign. 50% on signing, 50% at launch or 30 days after the site is ready to launch, whichever comes first. 3 rounds of revisions per design set; defects found in the 30 days after launch fixed at no cost.
Hosting and care
A monthly retainer from launch, rolling, 30 days' notice. If it ends, we hand over the site and its files.
Applies to every agreement
Prices are in VND and exclude 10% VAT. Invoices are payable within 14 days unless stated otherwise. Agreements are bilingual, in English and Vietnamese.
MIS owns every account: the Google Business Profiles, Analytics, Search Console, ad accounts, the LinkedIn page, the domain and the website. We work as managers, with access you can remove at any time.
We write the copy in English and Vietnamese. You check the facts (fees, ages, policies) and approve. You supply photos and videos, or brief our trusted partner.
Children's photos and names are only used with the consent MIS holds, children's full names are never published, and enquiry data is handled under the safeguarding and data clause we use with the schools we work with. MIS confirms it holds consent for every photo and video it supplies.
Changes beyond the agreed scope are quoted in writing first, at 1,900,000 VND an hour.
Dates are planned and depend on access, content and feedback arriving on time. Google's own verification of a listing can add days we do not control.
Not included: ad budget, photography and video (through our partner), printing, paid directory listings or sponsored placements, and buying links.
Delivered work is non-refundable. Work may pause if an invoice is 30 days overdue. Stage 1 and monthly prices are valid for agreements signed until 31 January 2027, and the website price until 30 June 2027.
Next steps
Start before the Christmas break, ready for the enrolment season
Meet at the school
45 minutes at whichever campus suits you, the week of 2 November, to walk through this plan with you and your leadership team and answer every question. Our office is in Thu Thiem, a few minutes from each of your campuses.
Choose your path
Pick the path that fits your budget, or tell us your budget and we will shape one. We then send the Stage 1 agreement: one page of scope and the terms.
Start Stage 1
Sign by Friday 13 November and we kick off on 16 November. The work goes live before your Christmas break, and we hold the handover when school returns in January, ready for the enrolment season.
Questions on anything here?
Reply to Nick, or book the meeting straight into his calendar.
